A marketing plan connects brand strategy to channel execution — which channels, on what timeline, and with what budget.
A brand strategy tells you what to say. A marketing plan tells you where, when, how often, and with what budget — the piece that’s often missing between a positioning deck and an actual campaign calendar.
Built to be specific enough to act on: channel priorities, a realistic timeline, and budget guidance that reflects what a plan like this actually costs to run, not an aspirational list of every channel that exists.
What’s included:
Positioning strategy, messaging frameworks, and competitive analysis that establish how you compete and win.
Campaign strategy, setup, and hands-on management across search and shopping; built around measurable return.
Ongoing content and short-term video for social channels, built with in-house videography.