Between Business Manager, ad accounts, pixel setup, audience overlap, and a UI that changes without warning, Meta’s advertising platform is genuinely one of the more confusing tools a business owner can be handed. Managing it full-time means catching the changes before they quietly break a campaign.
Tracking is set up and maintained through Google Tag Manager — the tool used to keep Meta’s pixel firing correctly as the platform’s requirements shift. Outside of a client’s own Google Tag Manager implementation, this is the only place that tool gets used.
Run alongside your organic social presence rather than in a separate silo, so paid spend reinforces the content already going out instead of competing with it for the same audience.
What’s included:
Campaign strategy, setup, and hands-on management across search and shopping; built around measurable return.
Local listing setup, optimization, and ongoing management so your business shows up accurately in local search and maps.
Ongoing content and short-term video for social channels, built with in-house videography.